Apple unveiled its newest product lineup on the “It’s Glowtime” occasion on September ninth, introducing new iPhones, Apple Watches, and AirPods, all set to hit shops quickly.
iPhone 16 Collection
The iPhone 16 sequence is designed to include Apple Intelligence, a sophisticated AI suite built-in into iOS 18, iPadOS 18, and macOS 15 Sequoia. The lineup consists of iPhone 16, iPhone 16 Plus, iPhone 16 Professional, and iPhone 16 Professional Max.
Key options embody bigger shows with thinner bezels on the Professional fashions, new A18 and A18 Professional processors, enhanced digital camera methods, and a bodily Digital camera Management button for simpler changes.
Apple launched the iPhone 16 and 16 Plus, designed for Apple Intelligence with a strong A18 chipset, providing 30% quicker efficiency than the earlier era whereas being extra power-efficient. The telephones retain 6.1” and 6.7” screens, that includes Ceramic Protect safety and as much as 2,000 nits brightness.
Notable upgrades embody Digital camera Management for seamless photograph and video changes and improved ultra-wide cameras with macro mode. The A18 GPU helps high-end video games like Resident Evil 7, whereas Visible Intelligence permits customers to acknowledge objects and add occasion particulars from posters.

Apple’s iPhone 16 Pro and iPhone 16 Pro Max include the brand new A18 Professional chip, improved Digital camera Management, and vital battery life upgrades. The Professional fashions characteristic a redesigned major digital camera, a brand new ultrawide lens, and a 5x telephoto lens on the iPhone 16 Professional. The titanium design stays, boasting the thinnest bezels Apple has ever made. These fashions shall be out there in black, pure, white, and desert titanium.
The A18 Professional chip, constructed on a 3nm course of, enhances efficiency by 20% and features a 16-core Neural Engine. The 6-core CPU, with two efficiency and 4 effectivity cores, is claimed to be the quickest in any smartphone, providing 15% quicker processing with 20% much less energy utilization than the earlier era.
The brand new 48 MP major digital camera helps 4K120fps Dolby Imaginative and prescient video recording, zero shutter lag for 48 MP pictures, and might seize spatial images and movies. Later this yr, the Digital camera Management characteristic will “unlock visible intelligence,” permitting customers to collect details about objects, add calendar occasions, or establish animal breeds.
Apple Intelligence
Apple Intelligence was one of many major options of those new telephones, it’s a sophisticated AI suite built-in into Apple’s newest working methods, designed to boost person experiences throughout Apple gadgets—This suite leverages machine studying and on-device intelligence to ship extra customized, environment friendly, and intuitive functionalities.
It powers a variety of latest options, corresponding to good automation, improved contextual recommendations, and enhanced photograph and video processing. By integrating AI deeply into its ecosystem, Apple goals to supply customers smarter, extra responsive gadgets whereas sustaining a robust concentrate on privateness and safety.
iPhone 16 Collection Specs
| Mannequin | Show | Processor | Storage Choices | Digital camera | Battery Life | Different Options |
|---|---|---|---|---|---|---|
| iPhone 16 | 6.1-inch OLED | A18 | 128 GB, 256 GB, 512 GB | Twin 12 MP (Large, Extremely-Large) / 12MP Selfies | As much as 22 hours | 5G, Face ID, Digital camera Management Button |
| iPhone 16 Plus | 6.7-inch OLED | A18 | 128 GB, 256 GB, 512 GB | Twin 12 MP (Large, Extremely-Large) / 12MP Selfies | As much as 27 hours | 5G, Face ID, Digital camera Management Button |
| iPhone 16 Professional | 6.3-inch OLED with ProMotion 120 Hz | A18 Professional | 128 GB, 256 GB, 512 GB, 1 TB | Triple (48 MP Large, 48 MP Extremely-Large, 12 MP Telephoto) / 12MP Selfies | As much as 27 hours | 5G, Face ID, Digital camera Management Button, ProRAW |
| iPhone 16 Professional Max | 6.9-inch OLED with ProMotion 120 HZ | A18 Professional | 256 GB, 512 GB, 1 TB | Triple (48 MP Large, 48 MP Extremely-Large, 12 MP Telephoto) / 12MP Selfies | As much as 33 hours | 5G, Face ID, Digital camera Management Button, ProRAW |
Worth and Availability
Pre-orders start on September 13, with availability beginning September 20.
- iPhone 16 (128 GB): Ranging from $799
- iPhone 16 Plus (128 GB): Ranging from $899
- iPhone 16 Professional (128 GB): Ranging from $1,099
- iPhone 16 Professional Max (256 GB): Ranging from $1,199
Apple Watch Collection 10

Marking the tenth anniversary of the Apple Watch, Series 10 introduces bigger show sizes (42mm and 46mm) with improved brightness, particularly at tilted angles. The watch options the brand new Apple S10 chip with a neural co-processor.

Moreover, a black titanium model of the Apple Watch Ultra 2 was introduced, together with matching bands. Delivers begin September 20.
- Apple Watch Collection 10 (42 mm, GPS): $399
- Apple Watch Collection 10 (46 mm, GPS): $429
- Apple Watch Extremely 2 (Black Titanium): $799
AirPods 4 and AirPods Max

The 4th-generation AirPods characteristic Apple’s H2 chip, providing superior audio high quality and noise discount, with added head gestures for Siri instructions.

AirPods Max now helps USB-C, customized spatial audio and is available in new colour choices.
- AirPods 4: $179
- AirPods 4 with Lively Noise Cancellation: $249
- AirPods Max: $549
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